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SEATTLE, November 3, 2016 – Avvo, today announced that Tom Breitling, entrepreneur and author of “Double or Nothing,” will deliver the keynote at Lawyernomics 2017, its annual legal marketing and business conference for lawyers. The conference will be held April 20 – 22, 2017 at the Bellagio Hotel in Las Vegas.
Breitling will discuss the art and science of placing bets to grow a business. He was a co-founder of Travelscape.com, a pioneer in the online travel space that was acquired by Expedia, and was the first to bring regulated real-money online poker to the United States with a later company, Ultimate Gaming. Breitling previously owned the Golden Nugget Casino in Las Vegas, where his unique business style was featured in the FOX TV reality show, “The Casino.”

Breitling will join Avvo founder and CEO Mark Britton, who will speak about standing out to potential customers in a market of unprecedented choice – and why calculated risks matter more than ever.

“Today’s lawyer is challenged with knowing not just the law, but how to run a business in a rapidly changing consumer environment,” Britton said. “Fortunately, now more than ever, people expect to find the right lawyer to meet their needs with a few keystrokes. Lawyernomics 2017 provides attorneys with actionable insights to help them make smart, bold choices and grow their businesses.”

I attended Lawyernomics 2016 and was blown away by the range of dynamic speakers. Being one of the only law students there, I was able to receive the latest industry insight on the business and marketing of law. Something that is not largely taught in law school curriculums but is extremely valuable to most law grads as they enter the law profession and hang their shingles one day. Think of Lawyernomics as the SuperBowl of the business of law. You don’t want to miss out it!

Lawyernomics 2017 is expected to sell out for the fourth year in a row. Attendees can expect demonstrations of the latest Avvo products for lawyers, and educational sessions on content marketing, social media, and digital marketing. The conference also will bring lawyers fresh insights about the legal consumer through original research by Dr. Nika Kabiri, Director of Strategic Insights at Avvo. This year, hands-on marketing workshops prior to the start of the conference will give early registrants the opportunity to learn directly from social media, website, email marketing and other experts.

The conference will provide several onsite resources that help attendees grow their practice, including professional headshots, Avvo profile optimization, website audits, and device trouble-shooting. Attendees will have the opportunity to network, including a poolside Welcome Reception co-sponsored by Crisp and a networking event at the Bellagio’s Hyde nightclub.